#NewsSimplified - The Guardian

In recent years The Guardian marketing has been focused on driving subscriptions and support with their audience, and research suggests that they had work to do in driving awareness, affinity and therefore support with younger readers. Their target audience is 18-26 and needed to be digitally native and consumers of content across multiple devices. I took a social media and environmental advert approach. The simplicity behind these designs was to get the audience to think, while the captions and images have the audience feel emotions which will leave them curious to search for #NewsSimplified or scan the barcode for quick access of the news. As a young adult, I put myself in the target audience's shoes, I have a passion for driving audiences into a new world, research showed hashtags have been trending for years and the quickest way to spread the news across social media that was the reason behind choosing a social media approach.